/* FRANCO MARKETING v2 «Impulso» — design system. Ver BRAND-V2.md */
@import url('https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans:ital,wght@0,300..800;1,300..800&display=swap');

:root{
  --blanco:#FFFFFF; --crema:#FAF7F2; --crema-2:#F3EEE6; --linea:#EAE6DF;
  --carbon:#1E1E21; --carbon-2:#28282C; --linea-d:#37373C;
  --tinta:#1E1E21; --gris:#6B6B70;
  --on-dark:#F5F3EF; --on-dark-2:#A6A5A1;
  --naranja:#F4702E; --naranja-2:#D95B1F;
  --grad:linear-gradient(135deg,#FF8A4C 0%,#F4581F 100%);
  --grad-soft:linear-gradient(135deg,rgba(255,138,76,.10),rgba(244,88,31,.10));
  --sombra:0 8px 30px rgba(30,30,33,.08);
  --sombra-2:0 18px 60px rgba(30,30,33,.12);
  --glow:0 10px 36px rgba(244,112,46,.30);

  --f-sans:"Plus Jakarta Sans",system-ui,sans-serif;

  --step--1:clamp(.8rem,.77rem + .2vw,.9rem);
  --step-0:clamp(1rem,.95rem + .3vw,1.125rem);
  --step-1:clamp(1.2rem,1.08rem + .5vw,1.5rem);
  --step-2:clamp(1.55rem,1.3rem + 1.1vw,2.1rem);
  --step-3:clamp(2rem,1.55rem + 2.2vw,3.1rem);
  --step-4:clamp(2.5rem,1.8rem + 3.6vw,4.4rem);
  --step-5:clamp(3rem,2rem + 5.5vw,6rem);

  --space:clamp(4.5rem,3.5rem + 6vw,8.5rem);
  --wrap:min(92vw,1180px); --wrap-narrow:min(92vw,840px);
  --r:16px; --r-lg:26px; --nav-h:76px;
  --ease:cubic-bezier(.22,.61,.2,1);
}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--blanco);color:var(--tinta);font-family:var(--f-sans);font-size:var(--step-0);line-height:1.65;-webkit-font-smoothing:antialiased}
img,svg{max-width:100%;display:block}
a{color:inherit}
::selection{background:var(--naranja);color:#fff}
:focus-visible{outline:2px solid var(--naranja);outline-offset:3px;border-radius:4px}

/* Tipografía — sentence case, redondeada, amable. NUNCA uppercase en titulares. */
.display{font-weight:800;line-height:1.06;letter-spacing:-.022em}
h1.display{font-size:var(--step-5)} h2.display{font-size:var(--step-4)}
.lead{font-size:var(--step-1);color:var(--gris);max-width:44ch;line-height:1.55;font-weight:400}
.section--carbon .lead{color:var(--on-dark-2)}
.accent-text{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.kicker{font-size:.72rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--naranja);display:block;margin-bottom:1.3rem}
.kicker::before{content:"● ";font-size:.6rem;vertical-align:2px}

/* Layout */
.wrap{width:var(--wrap);margin-inline:auto}
.wrap--narrow{width:var(--wrap-narrow);margin-inline:auto}
.section{padding-block:var(--space);position:relative}
.section--crema{background:var(--crema)}
.section--carbon{background:var(--carbon);color:var(--on-dark)}
.skip-link{position:absolute;left:-999px;top:0;background:var(--naranja);color:#fff;padding:.7rem 1.2rem;z-index:200;border-radius:0 0 12px 0}
.skip-link:focus{left:0}

/* Botones — sólidos, redondos, amables */
.btn{display:inline-flex;align-items:center;gap:.6rem;font-weight:700;font-size:var(--step-0);text-decoration:none;padding:.95rem 1.9rem;border-radius:999px;transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .25s}
.btn--naranja{background:var(--naranja);color:#fff;box-shadow:var(--glow)}
.btn--naranja:hover{background:var(--naranja-2);transform:translateY(-2px)}
.btn--ghost{border:1.5px solid var(--linea);color:var(--tinta)}
.section--carbon .btn--ghost{border-color:var(--linea-d);color:var(--on-dark)}
.btn--ghost:hover{border-color:var(--naranja);transform:translateY(-2px)}
.btn--lg{padding:1.2rem 2.5rem;font-size:var(--step-1)}
.btn .arrow{transition:transform .25s var(--ease)}
.btn:hover .arrow{transform:translateX(4px)}

/* Motion base */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.reveal.is-in{opacity:1;transform:none}
[data-stagger]>*{transition-delay:calc(var(--i,0)*80ms)}
.float-dot{position:absolute;border-radius:50%;background:var(--naranja);opacity:.35;animation:fm-float 7s ease-in-out infinite alternate;pointer-events:none}
@keyframes fm-float{to{transform:translateY(-18px)}}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
  .reveal{opacity:1;transform:none}
}

/* NAV — clara, fija, blur al scroll */
.nav{position:fixed;inset-inline:0;top:0;height:var(--nav-h);z-index:90;transition:background .3s,border-color .3s,box-shadow .3s;border-bottom:1px solid transparent}
.nav.is-stuck{background:rgba(255,255,255,.86);backdrop-filter:blur(14px);border-bottom-color:var(--linea)}
.nav__inner{width:var(--wrap);margin-inline:auto;height:100%;display:flex;align-items:center;justify-content:space-between;gap:1rem}
.nav__logo{display:flex;align-items:center}
.nav__logo svg{height:28px;width:auto}
.nav__links{display:flex;gap:1.5rem;list-style:none;font-size:.92rem;font-weight:600}
.nav__links a{text-decoration:none;color:var(--gris);transition:color .2s}
.nav__links a:hover,.nav__links a[aria-current="page"]{color:var(--tinta)}
.nav__actions{display:flex;align-items:center;gap:.8rem}
.nav__toggle{display:none;width:44px;height:44px;border:0;background:none;cursor:pointer;flex-direction:column;justify-content:center;gap:5px}
.nav__toggle span{display:block;width:22px;height:2.5px;border-radius:2px;background:var(--tinta);margin-inline:auto;transition:transform .3s var(--ease),opacity .3s}
.nav__toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7.5px) rotate(45deg)}
.nav__toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.nav__toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7.5px) rotate(-45deg)}
.nav__mobile{position:fixed;inset:var(--nav-h) 0 0 0;z-index:85;background:var(--blanco);display:none;flex-direction:column;gap:.4rem;padding:2rem 6vw;font-size:var(--step-2);font-weight:800}
.nav__mobile.is-open{display:flex}
.nav__mobile a{text-decoration:none;padding-block:.5rem;border-bottom:1px solid var(--linea);color:var(--tinta)}
@media (max-width:960px){.nav__links{display:none}.nav__toggle{display:flex}.nav__actions .btn{display:none}}

/* MARQUEE — texto outline suave en loop */
.marquee{overflow:clip;max-width:100%;border-block:1px solid var(--linea);padding-block:1rem}
.marquee__track{display:flex;gap:2.6rem;width:max-content;animation:fm-marquee 32s linear infinite;font-weight:800;font-size:clamp(1.2rem,2.4vw,2rem);white-space:nowrap;color:transparent;-webkit-text-stroke:1px #D8D3CB}
.marquee__track .sep{color:var(--naranja);-webkit-text-stroke:0}
@keyframes fm-marquee{to{transform:translateX(-50%)}}

/* HERO — claro, aireado, con puntos flotantes decorativos */
.hero{min-height:92svh;display:grid;align-content:center;position:relative;overflow:hidden;padding-top:var(--nav-h);background:radial-gradient(55% 60% at 82% 18%,rgba(255,138,76,.10),transparent 70%) var(--blanco)}
.hero--carbon{background:radial-gradient(55% 60% at 82% 18%,rgba(255,138,76,.16),transparent 70%) var(--carbon);color:var(--on-dark)}

/* STACK DE MISIONES (servicios, home) — tarjetas sticky que se apilan */
.mission-stack{display:grid;gap:4vh}
.mission-card{position:sticky;top:calc(var(--nav-h) + 3vh);min-height:66vh;background:var(--crema);border:1px solid var(--linea);border-radius:var(--r-lg);padding:clamp(2rem,5vw,4rem);display:grid;align-content:center;gap:1.1rem;overflow:hidden;box-shadow:var(--sombra)}
.mission-card__num{font-weight:700;color:var(--naranja);letter-spacing:.18em;font-size:.8rem}
.mission-card__title{font-size:var(--step-3)}
.mission-card::after{content:"";position:absolute;inset:auto -18% -50% auto;width:64%;aspect-ratio:1;background:radial-gradient(circle,rgba(244,112,46,.10),transparent 65%)}

/* FASES (plan de vuelo) — grilla de 4 tarjetas blancas */
.phase{background:var(--blanco);border:1px solid var(--linea);border-radius:var(--r);padding:1.6rem;box-shadow:var(--sombra)}
.phase small{font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--naranja);font-size:.7rem;display:block;margin-bottom:.4rem}

/* STATS (sección carbón) */
.stat b{font-weight:800;font-size:var(--step-4);display:block;color:var(--naranja);letter-spacing:-.02em}
.stat span{font-size:.72rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--on-dark-2)}

/* TIMELINE 20 años — banda horizontal (overflow-x:auto, scroll-snap) */
.timeline{display:flex;gap:2rem;overflow-x:auto;scroll-snap-type:x mandatory;padding-block:1rem}
.timeline>li{min-width:270px;scroll-snap-align:start;border-left:3px solid var(--linea);padding-left:1.2rem;list-style:none;border-radius:2px}
.timeline b{color:var(--naranja);font-weight:800;display:block;margin-bottom:.3rem}

/* CASOS, TESTIMONIOS, FAQ, CTA FINAL, WA FLOAT, IMG-PH */
.case-card{background:var(--blanco);border:1px solid var(--linea);border-radius:var(--r-lg);padding:2rem;display:grid;gap:.8rem;box-shadow:var(--sombra)}
.section--crema .case-card{background:var(--blanco)}
.quote{border-left:3px solid var(--naranja);padding-left:1.4rem;font-size:var(--step-1);line-height:1.5;font-weight:500}
.faq{border-bottom:1px solid var(--linea);padding-block:1.2rem}
.faq summary{cursor:pointer;font-weight:700;font-size:var(--step-1);list-style:none;display:flex;justify-content:space-between;gap:1rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--naranja);font-size:1.4em;font-weight:400;transition:transform .3s var(--ease)}
.faq[open] summary::after{transform:rotate(45deg)}
.faq p{padding-top:.8rem;color:var(--gris);max-width:65ch}
.cta-final{text-align:center}
.section--carbon.cta-final{background:radial-gradient(60% 80% at 50% 115%,rgba(244,112,46,.16),transparent 70%) var(--carbon)}
.cta-final .lead{margin-inline:auto}
.wa-float{position:fixed;right:20px;bottom:20px;z-index:80;width:58px;height:58px;border-radius:50%;background:var(--naranja);display:grid;place-items:center;box-shadow:var(--glow);transition:transform .25s var(--ease)}
.wa-float:hover{transform:scale(1.08)}
.img-ph{min-width:0;width:100%;background:var(--crema-2);border:1.5px dashed var(--linea);border-radius:var(--r);aspect-ratio:16/10;display:grid;place-items:center;font-size:.72rem;font-weight:600;letter-spacing:.14em;color:var(--gris);text-transform:uppercase}
.case-card,.grid{min-width:0}
.case-card>*{min-width:0}
.section--carbon .img-ph{background:var(--carbon-2);border-color:var(--linea-d);color:var(--on-dark-2)}

/* GRIDS de entregables / punchlines */
.grid{display:grid;gap:1.2rem}
.grid--2{grid-template-columns:repeat(auto-fit,minmax(260px,1fr))}
.grid--3{grid-template-columns:repeat(auto-fit,minmax(220px,1fr))}
.grid--4{grid-template-columns:repeat(auto-fit,minmax(200px,1fr))}
.check-item{display:flex;gap:.8rem;align-items:flex-start;font-weight:600}
.check-item::before{content:"✓";flex:none;width:26px;height:26px;border-radius:50%;background:var(--grad);color:#fff;display:grid;place-items:center;font-size:.8rem;font-weight:800}
.punchline{font-size:var(--step-2);font-weight:700;padding-block:1rem;border-bottom:1px solid var(--linea-d)}
.section--carbon .punchline{border-color:var(--linea-d)}

/* PENDING — contenido real en camino (nunca mostrar {{PLACEHOLDER}} crudo) */
.pending{font-style:italic;color:var(--gris);font-weight:500}
.pending::before{content:"● ";font-size:.6em;color:var(--naranja);font-style:normal}
.section--carbon .pending{color:var(--on-dark-2)}
.stat--pending b{font-size:var(--step-2);font-style:italic;background:none;-webkit-text-fill-color:initial;color:var(--on-dark-2);font-weight:600}

/* FOOTER — carbón, minimalista */
.footer{background:var(--carbon);color:var(--on-dark-2);padding-block:4rem 2rem;font-size:.95rem}
.footer a{text-decoration:none}
.footer a:hover{color:var(--on-dark)}
.footer__top{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:2.5rem;padding-bottom:3rem;border-bottom:1px solid var(--linea-d)}
.footer__tagline{margin-top:1rem;max-width:32ch}
.footer__col h3{font-size:.72rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--on-dark);margin-bottom:1rem}
.footer__col ul{list-style:none;display:grid;gap:.6rem}
.footer__legal{padding-top:1.6rem;font-size:.82rem;color:var(--on-dark-2);display:flex;flex-wrap:wrap;justify-content:space-between;gap:.6rem}
@media (max-width:760px){.footer__top{grid-template-columns:1fr}}

/* ==========================================================================
   WIZARD — formulario de captación (Formulario_Bonito, recoloreado a marca)
   ========================================================================== */
.wiz-mac{
  width:min(540px,100%);margin-inline:auto;text-align:left;
  background:linear-gradient(180deg, rgba(244,112,46,.14), rgba(18,13,10,.94));
  border:1px solid rgba(244,112,46,.32);border-radius:24px;
  box-shadow:0 1px 0 rgba(255,255,255,.06) inset,0 0 0 1px rgba(244,112,46,.10),0 0 40px rgba(244,112,46,.28),0 0 90px rgba(244,112,46,.16),0 30px 80px rgba(0,0,0,.55);
  padding:22px 26px 30px;position:relative;overflow:hidden;
  animation:wizGlow 4.5s ease-in-out infinite;
}
@keyframes wizGlow{
  0%,100%{box-shadow:0 1px 0 rgba(255,255,255,.06) inset,0 0 0 1px rgba(244,112,46,.10),0 0 40px rgba(244,112,46,.28),0 0 90px rgba(244,112,46,.16),0 30px 80px rgba(0,0,0,.55)}
  50%{box-shadow:0 1px 0 rgba(255,255,255,.08) inset,0 0 0 1px rgba(244,112,46,.18),0 0 60px rgba(244,112,46,.42),0 0 130px rgba(244,112,46,.26),0 30px 80px rgba(0,0,0,.55)}
}
.wiz-mac::before{content:"";position:absolute;inset:0;border-radius:24px;pointer-events:none;background:radial-gradient(80% 60% at 50% 0%,rgba(244,112,46,.16),transparent 60%),radial-gradient(60% 50% at 50% 100%,rgba(0,0,0,.4),transparent 60%)}
.wiz-bar{display:flex;gap:7px;margin-bottom:14px}
.wiz-bar i{width:11px;height:11px;border-radius:50%;display:block}
.wiz-bar i:nth-child(1){background:#ff5f56}.wiz-bar i:nth-child(2){background:#ffbd2e}.wiz-bar i:nth-child(3){background:#27c93f}
.wiz-inner{position:relative;z-index:1;display:flex;flex-direction:column;align-items:center;gap:20px}
.wiz-brand{display:flex;flex-direction:column;align-items:center;gap:8px;margin-top:4px}
.wiz-brand svg{height:24px;width:auto}
.wiz-brand span{font-size:10px;letter-spacing:.28em;color:rgba(245,242,238,.5);text-transform:uppercase}
.wiz-step-row{display:flex;align-items:center;justify-content:space-between;width:100%;gap:14px}
.wiz-step-title{font-family:var(--f-sans);font-weight:800;font-size:1.1rem;color:#fff;letter-spacing:-.01em}
.wiz-step-pill{font-size:.68rem;letter-spacing:.06em;color:#ffb98a;border:1px solid rgba(244,112,46,.4);padding:5px 12px;border-radius:999px;background:rgba(244,112,46,.1);white-space:nowrap}
.wiz-form-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;width:100%}
.wiz-field{position:relative;display:flex;align-items:center;gap:10px;height:50px;padding:0 14px;background:rgba(15,10,8,.6);border:1px solid rgba(244,112,46,.18);border-radius:14px;transition:border-color .2s,background .2s}
.wiz-field:focus-within{border-color:rgba(244,112,46,.6);background:rgba(28,17,10,.75)}
.wiz-field svg{flex-shrink:0;color:var(--naranja)}
.wiz-field input{flex:1;background:transparent;border:0;outline:none;color:#fff;font:500 .95rem/1 var(--f-sans);min-width:0}
.wiz-field input::placeholder{color:rgba(245,242,238,.35);font-weight:400}
.wiz-field-full{grid-column:1/-1}
.wiz-phone-flag{display:flex;align-items:center;gap:6px;color:#fff;font-weight:600;font-size:.95rem;padding-right:10px;border-right:1px solid rgba(255,255,255,.08);margin-right:4px}
.wiz-cta{position:relative;width:100%;height:56px;border:0;cursor:pointer;border-radius:14px;background:var(--grad);color:#fff;font-family:var(--f-sans);font-weight:800;font-size:.92rem;letter-spacing:.03em;text-transform:uppercase;box-shadow:0 0 0 1px rgba(255,255,255,.12) inset,0 1px 0 rgba(255,255,255,.35) inset,0 0 30px rgba(244,112,46,.55),0 12px 30px rgba(0,0,0,.4);display:flex;align-items:center;justify-content:center;gap:12px;transition:transform .15s,box-shadow .2s}
.wiz-cta:hover{transform:translateY(-2px)}
.wiz-cta .wiz-arrow{width:28px;height:28px;border-radius:50%;background:rgba(0,0,0,.18);display:flex;align-items:center;justify-content:center}
.wiz-step-body{display:flex;flex-direction:column;align-items:center;gap:18px;width:100%;animation:wizFade .35s ease}
@keyframes wizFade{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:translateY(0)}}
.wiz-q{font-family:var(--f-sans);font-weight:800;font-size:1.3rem;line-height:1.25;text-align:center;color:#fff;max-width:420px;letter-spacing:-.01em}
.wiz-options{display:grid;gap:10px;width:100%}
.wiz-options.wiz-cols-2{grid-template-columns:repeat(2,1fr)}
.wiz-options.wiz-col-1{grid-template-columns:1fr}
.wiz-opt{background:rgba(20,13,10,.55);border:1px solid rgba(244,112,46,.18);border-radius:13px;padding:14px 16px;font-size:.85rem;color:rgba(245,242,238,.8);text-align:center;cursor:pointer;transition:all .2s;font-family:inherit;line-height:1.3;display:flex;align-items:center;justify-content:center;min-height:50px}
.wiz-opt:hover{border-color:rgba(244,112,46,.5);background:rgba(40,20,12,.7);color:#fff}
.wiz-opt.wiz-sel{border-color:var(--naranja);background:rgba(244,112,46,.14);color:#fff;box-shadow:0 0 24px rgba(244,112,46,.25)}
.wiz-back{margin-top:6px;color:rgba(245,242,238,.4);font-size:.8rem;background:none;border:0;cursor:pointer;padding:6px 10px;font-family:inherit}
.wiz-back:hover{color:rgba(245,242,238,.8)}
.wiz-note{font-size:.72rem;line-height:1.5;color:rgba(245,242,238,.5);text-align:center;max-width:380px}
.wiz-check{width:60px;height:60px;border-radius:50%;background:linear-gradient(180deg,#3ed47b,#1fa75b);display:flex;align-items:center;justify-content:center;box-shadow:0 0 0 6px rgba(62,212,123,.12),0 0 30px rgba(62,212,123,.4)}
.wiz-done-note{display:flex;align-items:center;gap:10px;padding:14px 18px;background:rgba(244,112,46,.08);border:1px solid rgba(244,112,46,.25);border-radius:12px;max-width:380px;font-size:.82rem;color:rgba(245,242,238,.85);line-height:1.5}
.wiz-wa-btn{display:inline-flex;align-items:center;gap:10px;background:#25D366;color:#fff;font-weight:700;font-size:.92rem;padding:.9rem 1.8rem;border-radius:999px;text-decoration:none;box-shadow:0 10px 30px rgba(37,211,102,.35)}
@media (max-width:560px){.wiz-form-grid{grid-template-columns:1fr}.wiz-options.wiz-cols-2{grid-template-columns:1fr}.wiz-mac{padding:18px 18px 24px}}